A man on a boat holding up a string of freshly caught red fish, with a meat slicer on the boat and open water in the background.

Meet the Fishing Community

The People Behind the Catch

Behind every local catch are real people with real stories — fishermen, processors, chefs, and the families who keep it all going. Their profiles are the heart of this section.

Santa Cruz, Retail Market, Wholesaler / Distributor, Fisherman, Processor, Comm. Supported Fishery Rory Glass Santa Cruz, Retail Market, Wholesaler / Distributor, Fisherman, Processor, Comm. Supported Fishery Rory Glass

Hans Haveman, H&H Fresh Fish Co.

Seventeen years ago, before seafood was called “sustainable”, fisherman Hans Haveman was selling his catch at Monterey Peninsula farmers' markets and telling people why they should buy local fish. “I saw that there was real passion in organic food,” he said. “And I liked being a part of that.”

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