A man on a boat holding up a string of freshly caught red fish, with a meat slicer on the boat and open water in the background.

Meet the Fishing Community

The People Behind the Catch

Behind every local catch are real people with real stories — fishermen, processors, chefs, and the families who keep it all going. Their profiles are the heart of this section.

Heidi Rhodes, H&H Fresh Fish

A few years before community-supported fisheries (CSFs) even became a thing, Heidi Rhodes was offering locally caught fish at farmers markets in Santa Cruz. Fast-forward nearly two decades, Rhodes is still selling fish at farmers markets but is also managing a CSF, a fish market at Santa Cruz Harbor, and Shucked Raw Bar — a seafood catering business.

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Jenn Gerard Lovewell, Real Good Fish

There are many ways people get into the seafood business. For Jenn Gerard Lovewell of Real Good Fish, an early career providing locally sourced, nutritious meals to school children in cafeterias led her to her current work sourcing sustainable seafood from the Moss Landing docks.

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