A man on a boat holding up a string of freshly caught red fish, with a meat slicer on the boat and open water in the background.

Meet the Fishing Community

The People Behind the Catch

Behind every local catch are real people with real stories — fishermen, processors, chefs, and the families who keep it all going. Their profiles are the heart of this section.

Wholesaler / Distributor, Santa Cruz, Comm. Supported Fishery, #MontereyBaySeafood Rory Glass Wholesaler / Distributor, Santa Cruz, Comm. Supported Fishery, #MontereyBaySeafood Rory Glass

Heidi Rhodes, H&H Fresh Fish

A few years before community-supported fisheries (CSFs) even became a thing, Heidi Rhodes was offering locally caught fish at farmers markets in Santa Cruz. Fast-forward nearly two decades, Rhodes is still selling fish at farmers markets but is also managing a CSF, a fish market at Santa Cruz Harbor, and Shucked Raw Bar — a seafood catering business.

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